The Compelling Communicator
Academy for Sales

The core skills of both effective sales message design and compelling sales message delivery.

About The Academy

The Compelling Communicator Academy for Sales will equip you with the foundational and core skills of both sales messaging design and sales messaging delivery. 

You will gain a baseline understanding of how to design customer-centric brain-aligned messaging engineered to drive the customer to action and how to prepare for and manage the sales conversation effectively. 

Upon successful completion of the course quiz, learners are eligible for 1.1 CEU's.



Oratium is accredited by the International Association for Continuing Education and Training (IACET) and it authorized to issue the IACET CEU.

Questions? Contact us at [email protected]


Learning Outcomes:

Able to simplify the quantity and complexity of sales material.
Able to complete a Message Profile focused on customer “headwinds” and “tailwinds”.
Able to construct a presentation opening using the “3-Part Harmony” tool.
Able to complete a message “pyramid” tool, outlining the message’s action, and constructing “insights” to drive customer action.
Able to identify up to 4 images for use in a presentation.
Able identify the 3 key dangers of incorrect/poor delivery and apply them to 3 examples from their own sales presentations.
Able to identify their 3 greatest message rehearsal tendencies, and then to build a “practice plan”.
Able to identify and implement 1 improvement against the four RICE document characteristics.
Able to design at least 1 outbound audience question, and 2 other potential questions.
Able to identify the 3 types of conversation management risks and presentation content which can be shortened.

Included Curriculum

  • Course Workbook
  • Lesson One: The Challenge of Sales Messaging
  • Lesson Two: A Vision of the Future
  • Lesson Three: What Compelling Sales Messaging Gets You
  • Course Workbook
  • Lesson One: Introduction and The Umbrella Principle of Simplicity
  • Lesson Two: Completing The Message Profile
  • Lesson Three: Anchoring In Your Customer’s Problem
  • Lesson Four: Developing Your Value Proposition
  • Lesson Five: Crafting Great Sales Documents

  • Course Workbook
  • Lesson One: The Importance of Message Delivery 
  • Lesson Two: Preparation and Practice
  • Lesson Three: Using Your Materials Well
  • Lesson Four: Using Questions to Drive Interactivity
  • Lesson Five: Managing the Conversation
  • Lesson Six: As Seen in the Wild
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ENROLL IN
THE ACADEMY: $799
  • Three Courses
  • Private Community Access
  • 64 Video Lessons
Also Included:
  • Full Lifetime Access
  • Physical Course Workbook
  • Certificate of Completion
  • Credly Accredited Badge
  • 6 hours of video content
  • Application exercises
Buy $799.00

Workbook Included With The Academy

Shortly after enrollment you will receive our course workbooks in the mail. (Digital available for learners outside the US).

  • The Principle of Simplicity

  • The Message Profile

  • Anchoring in the Customer Problem

  • Developing Your Value Proposition

  • Crafting Great Sales Documents

  • The Importance of Delivery

  • Practice and Preparation

  • Using Your Materials Well

  • Questions and Interactivity

  • Managing Conversation